WHY OUT-OF-HOME

ADVERTISING

Reach. Generate. Convert.

WHY OOH BILLBOARDS

BILLBOARDS DRIVE CONSUMERS FROM BIG SCREENS TO SMALL SCREENS

66% of billboard viewers take action on their mobile phones and pathways to purchase after seeing an Out-of-home billboard ad.
Source: Nielsen Out-of-Home Advertising Study 2019
odr billboard collection
WHY OOH BILLBOARDS

OOH #1 DRIVER OF WEB TRAFFIC

  • Growing advertisers’ Direct Search Traffic (www.YourBrand.com) into the largest source of new customers visiting their website.
  • Increasing click-through rates up to 4X on Organic and Paid Search Traffic (Google and Microsoft Ads) from brand familiarity and brand preference.
phones traffic from billboards
Direct Search Traffic
+0%
Paid Search Traffic
+0%
Organic Search Traffic
+0%
Referral Search Traffic
+0%
WHY OOH BILLBOARDS

OOH #1 DRIVER OF WEB TRAFFIC

The world’s largest 25 tech brands, including Amazon, Apple, Google, Facebook, Netflix, and Uber, are now in the top 100 users of billboards in the US. Apple increased its investment by 17% in one year. In the same time frame, Google’s spending went up by 108%, and Amazon the ‘tech giant’ a disrupter in all industries, spent 285% more on OOH. Source: OAAA
uber ride share billboards
WHY OOH BILLBOARDS

DIRECT TO CONSUMER BRANDS COMPETE WITH BRICK & MORTAR

E-commerce and direct-to-consumer (DTC) sectors are competing with brick-and-mortar brands utilizing out-of-home billboards. The oldest form of advertising is empowering these online companies to physically create a brand presence in the real world (IRW). As a result, they are able to visually influence consumers to take action on their mobile devices and pathways to purchase.
amazon billboard and website
WHY OOH BILLBOARDS

OOH DRIVES FACEBOOK ACTIVATIONS

According to Facebook:
“With the widespread use of smartphones, the high visibility of Out-of-Home goes hand in hand with actions on digital channels such as social media. Nearly 4 in 10 adults surveyed in the US say they have visited a Facebook Page or posted on Facebook after seeing an OOH ad, and 1 in 4 have posted to Instagram. When comparing different approaches, using both Facebook and OOH ads worked best.”

los cabos billboard and facebook ads
WHY OOH BILLBOARDS

REACH THE MOST FOR THE LEAST

Daily Reach

Reach The Most People

Radio
3 people icons
6,400
Television
people icons
37,500
Whistler Billboards
people icons
2.4 Million

Daily Reach

Reach The Most People

cost to reach 1000 people
ADVERTISING INVESTMENT VS.

% Population Reached

reach most for least whistler billboard spend
WHY OOH BILLBOARDS

REACH 100,000 TO 2.4 MILLION PEOPLE DAILY

billboard icon
billboard icon

Massive Reach

Reach 100,000 to 2.4 million people where they live, work, shop, and play during the 70% of the day they spend Out-of-Home (OOH).
billboard icon

Laser Targeting

Geo-Target consumers by city, suburb, highway corridor, school district, zip code, or even household income.
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Always On

Reach 100% of the daily audience. Achieve a physical, in the real world brand presence that can not be ad blocked, turned off, or thrown away.
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Visual Persuasion

Engage consumers with larger-than-life visual persuasion. Be the brand people remember and generate an abundance of high-quality leads.