LOCATION
Sign Number: W-61 W
Corridor: Midtown
Intersection: 41st & I-44
Driving Directions: North side of I-44, 1 mile west of Hwy 51
Latitude / Longitude: 36° 6’13.45″N , 95°54’41.66″W
Side of Highway: North
Facing: West
Direction of Traffic: East bound traffic
Read: Left Hand Read
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CORRIDOR
DMA: Tulsa
Suburb / Corridor: Midtown, 74135
Average Household Income: $44,586
Surrounding Zipcodes: 74135, 74136, 74114, 74105, 74145
Location Benefits: Reaching traffic from I-44 and 41st Street traffic traveling toward Midtown’s heaviest traffic shopping district
LANDMARKS
Retail: Promenade Mall, Brookside Shopping Area
School Districts: Tulsa Public Schools, Bishop Kelley Catholic HS
Entertainment: Tulsa State Fair Grounds, Philbrook Museum of Art, LaFortune Park, Tulsa’s Gathering Place, AMC Movie Theatre
Healthcare: St. Francis Hospital, University of Oklahoma Physicians-Pediatric Treatment
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AUDIENCE
Daily Traffic Count: 101,600
DEC (Daily Effective Circulation) *: 165,608
GRP (Suburb / Corridor) *: 41
GRP (DMA) *: 41
Weekly Impressions: 1,159,256
4-Week Impressions: 4,637,024
Monthly Impressions: 4,968,240
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
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PRODUCT
Product Type: Tri-vision Size: 14’x48′
Product Advantages: The Motion commands consumer attention. Human nature leaves consumers looking for the next message. Strategically located, so all 3 flips can be viewed by the average motorists for an always-on audience reach
Illumination: Yes
Spots per Loop: 1 of 3
Dwell Time: 8 Seconds
Frequencies per 24-Hour Period: 3600
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41st & I-44 
Midtown
Daily Traffic – 101,600
14’x48′ – Tri-vision
