LOCATION
Sign Number: D-27 E
Corridor: Midtown
Intersection: Hwy 169 & Hwy 51 (BA Expressway)
Driving Directions: North side of Hwy 51, .4 miles West of Hwy 169
Latitude / Longitude: 36° 6’4.19″N , 95°51’57.82″W
Side of Highway: North
Facing: East
Direction of Traffic: West bound traffic
Read: Right Hand Read
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CORRIDOR
DMA: Tulsa
Suburb / Corridor: Midtown, 74146
Average Household Income: $33,086
Surrounding Zipcodes: 74146, 74145, 74012
Location Benefits: Commuter traffic to Downtown on Hwy 51
LANDMARKS
Retail: Woodland Hills Mall Shopping Center, Target Supercenter
School Districts: Tulsa Public Schools, Bishop Kelley Catholic HS
Entertainment: N/A
Healthcare: St. Francis Hospital
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AUDIENCE
Daily Traffic Count: 233,000
DEC (Daily Effective Circulation) *: 142,421
GRP (Suburb / Corridor) *: 36
GRP (DMA) *: 36
Weekly Impressions: 996,949
4-Week Impressions: 3,987,795
Monthly Impressions: 4,272,638
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
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PRODUCT
Product Type: Digital Size: 14’x48′
Product Advantages: Change Content as frequently as desired, day part, loop multiple designs products & services.
Illumination: Yes
Spots per Loop: 1 of 8
Dwell Time: 8 Seconds
Frequencies per 24-Hour Period: 1350
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Hwy 169 & Hwy 51 (BA Expressway) 
Midtown
Daily Traffic – 233,000
14’x48′ – Digital
