LOCATION
Sign Number: D-32 W
Corridor: Broken Arrow
Intersection: 161st (Elm) & Hwy 51 (BA Expressway)
Driving Directions: South side of Hwy 51 (BA Expressway), 3.5 miles East of Hwy 169
Latitude / Longitude: 36° 4’24.95″N , 95°48’17.59″W
Side of Highway: South
Facing: West
Direction of Traffic: East bound traffic
Read: Right Hand Read
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CORRIDOR
DMA: Tulsa
Suburb / Corridor: Broken Arrow, 74012
Average Household Income: $66,250
Surrounding Zipcodes: 74011, 74012, 74014, 74133, 74134, 74145, 74146
Location Benefits: Reach Broken Arrow (Tulsa’s largest suburb). Located at the Bass Pro Exit (Approx 2 Million visitors per year).
LANDMARKS
Retail: Bass Pro Shops, Target, Hobby Lobby
School Districts: Broken Arrow Public Schools
Entertainment: Broken Arrow Performing Arts Center, Rose District, Cinemark Theaters
Healthcare: St. John Hospital Broken Arrow, Oklahoma Cancer Specialist & Research Institute
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AUDIENCE
Daily Traffic Count: 100,144
DEC (Daily Effective Circulation) *: 61,213
GRP (Suburb / Corridor) *: 58
GRP (DMA) *: 15
Weekly Impressions: 428,491
4-Week Impressions: 1,713,965
Monthly Impressions: 1,836,391
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
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PRODUCT
Product Type: Digital Size: 12×40
Product Advantages: Change Content as frequently as desired, day part, loop multiple designs products & services.
Illumination: Yes
Spots per Loop: 1 of 8
Dwell Time: 8 Seconds
Frequencies per 24-Hour Period: 1350
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161st (Elm) & Hwy 51 (BA Expressway) 
Broken Arrow
Daily Traffic – 100,144
12×40 – Digital
