LOCATION
Sign Number: T-533 W
Corridor: Shawnee
Intersection: I-40 & US HWY 177
Driving Directions: North side of I-40, .5 miles East of Hwy 177
Latitude / Longitude: 35°23’3.19″N , 96°59’26.87″W
Side of Highway: North
Facing: West
Direction of Traffic: East bound traffic
Read: Left Hand Read
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CORRIDOR
DMA: Oklahoma City
Suburb / Corridor: Shawnee, 74804
Average Household Income: $50,018
Surrounding Zipcodes: 74804, 74851, 74801, 74840
Location Benefits: Largest billboard in Shawnee, reaching the commuters traveling to larger surrounding cities on Interstate I-40
LANDMARKS
Retail: Shawnee Mall
School Districts: Shawnee Public Schools, Oklahoma Baptist University
Entertainment: Grand Casino Hotel & Resort
Healthcare: St. Anthony Shawnee Hospital
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AUDIENCE
Daily Traffic Count: 40,700
DEC (Daily Effective Circulation) *: 66,341
GRP (Suburb / Corridor) *: 212
GRP (DMA) *: 11
Weekly Impressions: 464,387
4-Week Impressions: 1,857,548
Monthly Impressions: 1,990,230
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
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PRODUCT
Product Type: Superface Size: 24×36
Product Advantages: Always On – Reach 100% of the daily audience with creative that can be extended outside of the box.
Illumination: Yes
Spots per Loop:
Dwell Time:
Frequencies per 24-Hour Period:
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I-40 & US HWY 177 
Shawnee
Daily Traffic – 40,700
24×36 – Superface
