LOCATION
Sign Number: OKC-41 E
Corridor: Oklahoma City
Intersection: I-40 and I-44
Driving Directions: 3610 SW 2nd St .3 miles west of I-44
Latitude / Longitude: 35°27’38.60″N , 97°34’53.09″W
Side of Highway: North
Facing: East
Direction of Traffic: West bound traffic
Read: Right Hand Read
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CORRIDOR
DMA: Oklahoma City
Suburb / Corridor: Oklahoma City, 73107
Average Household Income: $41,502
Surrounding Zipcodes: 73106, 73108, 73127, 73122, 73112, 73118
Location Benefits: High volume commuter traffic along I-40 in Oklahoma City
LANDMARKS
Retail: Walmart Supercenter, OKC Outlets
School Districts: Oklahoma City, Putnam City, Western Heights
Entertainment: Whitewater Bay, Celebration Station, The Sanctuary Escape Games, State Fair Park, JIm Norick Arena, Stockyards City, River Park, Wheeler Ferris Wheel
Healthcare: Variety Care, Concentra Medical Center, Oklahoma City Indian Clinic
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AUDIENCE
Daily Traffic Count: 289,300
DEC (Daily Effective Circulation) *: 176,835
GRP (Suburb / Corridor) *: 28
GRP (DMA) *: 28
Weekly Impressions: 1,237,842
4-Week Impressions: 4,951,370
Monthly Impressions: 5,305,039
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
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PRODUCT
Product Type: Digital Size: 14’x48′
Product Advantages: Change Content as frequently as desired, day part, loop multiple designs products & services.
Illumination: Yes
Spots per Loop: 1 of 8
Dwell Time: 8 Seconds
Frequencies per 24-Hour Period: 1350
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I-40 and I-44 
Oklahoma City
Daily Traffic – 289,300
14’x48′ – Digital
