LOCATION
Sign Number: OKC-30 E
Corridor: Oklahoma City
Intersection: I-44 & May
Driving Directions: North side of I-44, .4 miles East of May Avenue
Latitude / Longitude: 35.511967° , -97.568898°
Side of Highway: North
Facing: West
Direction of Traffic: East bound traffic
Read: Left Hand Read
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CORRIDOR
DMA: Oklahoma City
Suburb / Corridor: Oklahoma City, 73112
Average Household Income: $62,157
Surrounding Zipcodes: 73116, 73118, 73107, 73122
Location Benefits: Centrally located in OKC Metro near Penn Square Mall, Lake Hefner Parkway, Northwest Expressway, and Gallardia commuter traffic
LANDMARKS
Retail: Penn Square Mall, Sam’s Club, Lowes, Metro Ford
School Districts: Oklahoma City Public Schools
Entertainment: Pole Position Raceway
Healthcare: Integris Baptist Hospital (OKC’s 2nd largest employer), Mercy Hospital, St. Anthony’s Hospital
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AUDIENCE
Daily Traffic Count: 96,900
DEC (Daily Effective Circulation) *: 59,230
GRP (Suburb / Corridor) *: 10
GRP (DMA) *: 10
Weekly Impressions: 414,611
4-Week Impressions: 1,658,444
Monthly Impressions: 1,776,904
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
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PRODUCT
Product Type: Digital Size: 14×48
Product Advantages: Change Content as frequently as desired, day part, loop multiple designs products & services.
Illumination: Yes
Spots per Loop: 1 of 8
Dwell Time: 8 Seconds
Frequencies per 24-Hour Period: 1350
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I-44 & May 
Oklahoma City
Daily Traffic – 96,900
14×48 – Digital
