LOCATION
Sign Number: OKC-13 S
Corridor: Oklahoma City
Intersection: I-44 & Hwy 77
Driving Directions: East side of Hwy 77/ Broadway Extension, .3 miles North of I-44
Latitude / Longitude: 35°32’2.65″N , 97°30’48.00″W
Google Maps Latitude / Longitude: 35.5340694 , -97.5133333
Side of Highway: East
Facing: South
Direction of Traffic: North bound traffic
Read: Right Hand Read
CORRIDOR
DMA: Oklahoma City
Suburb / Corridor: Oklahoma City, 73118
Average Household Income: $50,470
Surrounding Zipcodes: 73118, 73105, 73111
Location Benefits: Located at the intersection of I-235/Hwy77/Broadway Extension and I-44; Reach Nichols Hills, Edmond and Gallardia (High Household Income) traffic
LANDMARKS
Retail: Penn Square Mall
School Districts: Oklahoma City Public Schools, Bishop McGuiness Catholic High School
Entertainment: Oklahoma City Zoo, Remington Park, Oklahoma City Zoo, Science Museum Oklahoma, National Cowboy & Heritage Hall of Fame, OKC Golf and Country Club, Gallardia Country Club
Healthcare: Integris Hospital, Mercy Hospital, St. Anthony Hospital
AUDIENCE
Daily Traffic Count: 192,800
DEC (Daily Effective Circulation) *: 117,849
GRP (Suburb / Corridor) *: 19
GRP (DMA) *: 19
Weekly Impressions: 824,943
4-Week Impressions: 3,299,772
Monthly Impressions: 3,535,470
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
PRODUCT
Product Type: Digital Size: 14×48
Product Advantages: Change Content as frequently as desired, day part, loop multiple designs products & services.
Illumination: Yes
Spots per Loop: 1 of 8
Dwell Time: 8 Seconds
Frequencies per 24-Hour Period: 1350
I-44 & Hwy 77 
Oklahoma City
Daily Traffic – 192,800
14×48 – Digital
