LOCATION
Sign Number: 1025 W
Corridor: Oklahoma City
Intersection: I-35 & I-40
Driving Directions: N side of I-40, .2 miles W of S Eastern Ave.
Latitude / Longitude: 35°27’47.52″N , 97°28’50.30″W
Side of Highway: North
Facing: West
Direction of Traffic: East bound traffic
Read: Left Hand Read
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CORRIDOR
DMA: Oklahoma City
Suburb / Corridor: Oklahoma City, 73117
Average Household Income: $34,366
Surrounding Zipcodes: 73104, 73129, 73111, 73115, 73121, 73141, 73110, 73105
Location Benefits: Central OKC commuter traffic traveling to and from Tinker Air Force Base (OK’s largest employer), Del City, Midwest City, Downtown, and Bricktown
LANDMARKS
Retail: Petro Stopping Center, UniFirst Uniform Services, Greyhound Bus Station, Checkers Truck Stop, Lewis RV Center
School Districts: Oklahoma City
Entertainment: Oklahoma River, Washington Park, Douglass Park, James E Stewart Golf Course, Riversport Adventures OKC
Healthcare: Integris Baptist Hospital (OKC’s 2nd largest employer), Mercy Hospital, St. Anthony’s Hospital
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AUDIENCE
Daily Traffic Count: 128,100
DEC (Daily Effective Circulation) *: 77,257
GRP (Suburb / Corridor) *: 12
GRP (DMA) *: 12
Weekly Impressions: 540,800
4-Week Impressions: 2,163,199
Monthly Impressions: 2,317,713
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
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PRODUCT
Product Type: Digital Size: 14’x48′
Product Advantages: Change Content as frequently as desired, day part, loop multiple designs products & services.
Illumination: Yes
Spots per Loop: 1 of 8
Dwell Time: 8 Seconds
Frequencies per 24-Hour Period: 1350
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I-35 & I-40 
Oklahoma City
Daily Traffic – 128,100
14’x48′ – Digital
