LOCATION
Sign Number: OKC-37 E
Corridor: Oklahoma City
Intersection: I-40 and I-35
Driving Directions: 2100 E Reno. I-40 & I-35 curve .12 miles east of Eastern
Latitude / Longitude: 35°27’49.30″N , 97°28’28.82″W
Side of Highway: North
Facing: East
Direction of Traffic: West bound traffic
Read: Right Hand Read
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CORRIDOR
DMA: Oklahoma City
Suburb / Corridor: Oklahoma City, 73117
Average Household Income: $34,366
Surrounding Zipcodes: 73104, 73105, 73111, 73121, 73141, 73110, 73115, 73129
Location Benefits: SB I-35 to WB I-40 traffic into Bricktown and Downtown OKC
LANDMARKS
Retail: Bass Pro Shops, Jumping Jackalope, Scissortail Gifts, Silo
School Districts: Oklahoma City, Mid-Del City, Crooked Oak
Entertainment: Bricktown, Boathouse District, Chesapeake Arena, Cox Center, Myriad Botanical Gardens, Harkins Theater, Bricktown Ballpark
Healthcare: OU Medical Center, SSM Health Medical, Binger Medical Clinic, OU Children’s Latino Clinic
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AUDIENCE
Daily Traffic Count: 211,693
DEC (Daily Effective Circulation) *: 345,060
GRP (Suburb / Corridor) *: 34
GRP (DMA) *: 34
Weekly Impressions: 1,481,851
4-Week Impressions: 5,927,404
Monthly Impressions: 6,350,790
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
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PRODUCT
Product Type: Bulletin Size: 14’x48′
Product Advantages: Always On – Reach 100% of the daily audience with creative that can be extended outside of the box.
Illumination: Yes
Spots per Loop:
Dwell Time:
Frequencies per 24-Hour Period:
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I-40 and I-35 
Oklahoma City
Daily Traffic – 211,693
14’x48′ – Bulletin
