LOCATION
Sign Number: OKC-33 W
Corridor: Oklahoma City
Intersection: California Ave between Allen & Tuttle
Driving Directions: 2220 W California N side of Reno Ave .22 mi west of Penn
Latitude / Longitude: 35°27’52.23″N , 97°33’7.37″W
Side of Highway: North
Facing: West
Direction of Traffic: East bound traffic
Read: Left Hand Read
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CORRIDOR
DMA: Oklahoma City
Suburb / Corridor: Oklahoma City, 73107
Average Household Income: $51,397
Surrounding Zipcodes: 73127, 73122, 73112, 73118, 73106, 73108
Location Benefits: Located on Reno Ave crosstown traffic I-40 business route
LANDMARKS
Retail: Silo, Scissortail Gifts, Bass Pro, Jumping Jackalope
School Districts: Oklahoma City, Putnam City
Entertainment: Chesapeake Arena, Cox Center, Myriad Botanical Gardens, Bricktown
Healthcare: OU Medical Center, SSM Health Medical, Binger Medical Clinic, OU Children’s Latino Clinic
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AUDIENCE
Daily Traffic Count: 8,854
DEC (Daily Effective Circulation) *: 5,412
GRP (Suburb / Corridor) *: 1
GRP (DMA) *: 1
Weekly Impressions: 37,884
4-Week Impressions: 151,536
Monthly Impressions: 162,360
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
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PRODUCT
Product Type: Bulletin Size: 14’x48′
Product Advantages: Always On – Reach 100% of the daily audience with creative that can be extended outside of the box.
Illumination: Yes
Spots per Loop:
Dwell Time:
Frequencies per 24-Hour Period:
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California Ave between Allen & Tuttle 
Oklahoma City
Daily Traffic – 8,854
14’x48′ – Bulletin
