LOCATION
Sign Number: OKC-13 N
Corridor: Oklahoma City
Intersection: I-44 & Hwy 77
Driving Directions: East side of Hwy 77/ Broadway Extension, .3 miles North of I-44
Latitude / Longitude: 35°32’2.65″N , 97°30’48.00″W
Side of Highway: East
Facing: North
Direction of Traffic: South bound traffic
Read: Left Hand Read
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CORRIDOR
DMA: Oklahoma City
Suburb / Corridor: Oklahoma City, 73118
Average Household Income: $50,470
Surrounding Zipcodes: 73118, 73105, 73111
Location Benefits: Located at the intersection of I-235/Hwy77/Broadway Extension and I-44; Reach Nichols Hills, Edmond and Gallardia (High Household Income) traffic
LANDMARKS
Retail: Penn Square Mall
School Districts: Oklahoma City Public Schools, Bishop McGuiness Catholic High School
Entertainment: Oklahoma City Zoo, Remington Park, Oklahoma City Zoo, Science Museum Oklahoma, National Cowboy & Heritage Hall of Fame, OKC Golf and Country Club, Gallardia Country Club
Healthcare: Integris Hospital, Mercy Hospital, St. Anthony Hospital
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AUDIENCE
Daily Traffic Count: 106,500
DEC (Daily Effective Circulation) *: 173,595
GRP (Suburb / Corridor) *: 28
GRP (DMA) *: 28
Weekly Impressions: 1,215,165
4-Week Impressions: 4,860,660
Monthly Impressions: 5,207,850
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
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PRODUCT
Product Type: Bulletin Size: 14×48
Product Advantages: Always On – Reach 100% of the daily audience with creative that can be extended outside of the box.
Illumination: Yes
Spots per Loop:
Dwell Time:
Frequencies per 24-Hour Period:
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I-44 & Hwy 77 
Oklahoma City
Daily Traffic – 106,500
14×48 – Bulletin
