LOCATION
Sign Number: OKC-11 S
Corridor: Norman
Intersection: 34th St. & I-35
Driving Directions: West side of I-35, 0.1 miles north of SW 34th St
Latitude / Longitude: 35°18’22.21″N , 97°29’26.72″W
Side of Highway: West
Facing: South
Direction of Traffic: North bound traffic
Read: Left Hand Read
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CORRIDOR
DMA: Oklahoma City
Suburb / Corridor: Norman, 73160
Average Household Income: $55,499
Surrounding Zipcodes: 73160, 73069, 73072, 73149
Location Benefits: High volume commuter traffic traveling between Norman & Moore
LANDMARKS
Retail: Best Buy, Hobby Lobby, Office Depot, Bed Bath & Beyond
School Districts: Moore Public Schools, University of Oklahoma, Moore/Norman Tech Center
Entertainment: University of Oklahoma Athletics, Andy Alligator’s Fun Park & Water Park, Belmar Golf Club, Broadmoore Golf Course
Healthcare: Integris Hospital, Norman Regional Healthplex
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AUDIENCE
Daily Traffic Count: 114,100
DEC (Daily Effective Circulation) *: 69,744
GRP (Suburb / Corridor) *: 118
GRP (DMA) *: 11
Weekly Impressions: 488,205
4-Week Impressions: 1,952,822
Monthly Impressions: 2,092,309
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
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PRODUCT
Product Type: Digital Size: 14×48
Product Advantages: Change Content as frequently as desired, day part, loop multiple designs products & services.
Illumination: Yes
Spots per Loop: 1 of 8
Dwell Time: 8 Seconds
Frequencies per 24-Hour Period: 1350
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34th St. & I-35 
Norman
Daily Traffic – 114,100
14×48 – Digital
