LOCATION
Sign Number: OKC-17 S
Corridor: Edmond
Intersection: I-35 & I-44/Kilpatrick
Driving Directions: West side of I-35, .75 miles South of I-44
Latitude / Longitude: 35°35’29.20″N , 97°26’9.75″W
Side of Highway: West
Facing: South
Direction of Traffic: North bound traffic
Read: Left Hand Read
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CORRIDOR
DMA: Oklahoma City
Suburb / Corridor: Edmond, 73111
Average Household Income: $36,360
Surrounding Zipcodes: 73121, 73117, 73131, 73105
Location Benefits: Located at the intersection of Kilpatrick Turnpike and I-35, Port of entry for Edmond (largest OKC suburb) and Tulsa commuter traffic
LANDMARKS
Retail: Penn Square Mall, Walmart Supercenter
School Districts: Edmund Public Schools, University of Central Oklahoma
Entertainment: Frontier City Six Flags Amusement Park, Oklahoma City Zoo, Remington Park, Science Museum Oklahoma, National Cowboy & Heritage Hall of Fame
Healthcare: Integris Hospital, Mercy Hospital, St. Anthony Hospital
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AUDIENCE
Daily Traffic Count: 84,000
DEC (Daily Effective Circulation) *: 136,920
GRP (Suburb / Corridor) *: 14
GRP (DMA) *: 14
Weekly Impressions: 958,440
4-Week Impressions: 3,833,760
Monthly Impressions: 4,107,600
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
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PRODUCT
Product Type: Bulletin Size: 14×48
Product Advantages: Always On – Reach 100% of the daily audience with creative that can be extended outside of the box.
Illumination: Yes
Spots per Loop: 1 of 8
Dwell Time: 8 Seconds
Frequencies per 24-Hour Period: 1350
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I-35 & I-44/Kilpatrick 
Edmond
Daily Traffic – 84,000
14×48 – Bulletin
