LOCATION
Sign Number: OKC-10 E
Corridor: Del City
Intersection: Sooner Rd. & I-40
Driving Directions: North side of I-40, West of Sooner Rd.
Latitude / Longitude: 35°26’47.80″N , 97°25’29.46″W
Side of Highway: North
Facing: East
Direction of Traffic: West bound traffic
Read: Right Hand Read
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CORRIDOR
DMA: Oklahoma City
Suburb / Corridor: Del City, 73115
Average Household Income: $41,526
Surrounding Zipcodes: 73115, 73145, 73110
Location Benefits: Located on I-40 toward Tinker Air Force Base, heavy commuter traffic from Downtown Tulsa.
LANDMARKS
Retail: Walmart Supercenter, Hobby Lobby
School Districts: Del City Public Schools, Midwest City Public Schools, Carl Albert Public Schools
Entertainment: Tinker Golf Course, John Conrad Regional Golf Course
Healthcare: St. Anthony Hospital, Alliance Women’s Hospital
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AUDIENCE
Daily Traffic Count: 67,873
DEC (Daily Effective Circulation) *: 41,487
GRP (Suburb / Corridor) *: 189
GRP (DMA) *: 7
Weekly Impressions: 290,412
4-Week Impressions: 1,161,646
Monthly Impressions: 1,244,621
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
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PRODUCT
Product Type: Digital Size: 14×48
Product Advantages: Change Content as frequently as desired, day part, loop multiple designs products & services.
Illumination: Yes
Spots per Loop: 1 of 8
Dwell Time: 8 Seconds
Frequencies per 24-Hour Period: 1350
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Sooner Rd. & I-40 
Del City
Daily Traffic – 67,873
14×48 – Digital
