LOCATION
Sign Number: OKC-21 E
Corridor: Bricktown
Intersection: Western & I-40
Driving Directions: North side of I-40, .2 miles East of S. Western Ave.
Latitude / Longitude: 35°27’30.9″N , 97°31’43.3″W
Side of Highway: North
Facing: East
Direction of Traffic: West bound traffic
Read: Right Hand Read
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CORRIDOR
DMA: Oklahoma City
Suburb / Corridor: Bricktown, 73109
Average Household Income: $35,500
Surrounding Zipcodes: 73109, 73108, 73129, 73102, 73104
Location Benefits: Located on the Exit ramp for Western toward Cheaspeake Arena, Downtown Oklahoma City, Bricktown, & The Riverwalk
LANDMARKS
Retail: Bricktown, The Outlet Shoppes at Oklahoma City
School Districts: Oklahoma City Public Schools
Entertainment: Bricktown, Chesapeake Energy Arena Home of the Oklahoma City Thunder
Healthcare: St. Anthony Hospital
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AUDIENCE
Daily Traffic Count: 133,100
DEC (Daily Effective Circulation) *: 81,357
GRP (Suburb / Corridor) *: 13
GRP (DMA) *: 13
Weekly Impressions: 569,502
4-Week Impressions: 2,278,007
Monthly Impressions: 2,440,721
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
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PRODUCT
Product Type: Digital Size: 14×48
Product Advantages: Change Content as frequently as desired, day part, loop multiple designs products & services.
Illumination: Yes
Spots per Loop: 1 of 8
Dwell Time: 8 Seconds
Frequencies per 24-Hour Period: 1350
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Western & I-40 
Bricktown
Daily Traffic – 133,100
14×48 – Digital
