LOCATION
Sign Number: OKC-4 W
Corridor: Yukon
Intersection: Kilpatrick & I-40
Driving Directions: North side of I-40, .3 miles West of Kilpatrick Turnpike
Latitude / Longitude: 35°27’52.15″N , 97°42’58.57″W
Google Maps Latitude / Longitude: 35.4644861 , -97.7162694
Side of Highway: North
Facing: West
Direction of Traffic: East bound traffic
Read: Left Hand Read
CORRIDOR
DMA: Oklahoma City
Avg Daily Traffic Count (source): ODOT: I-40 = 66,600
Primary Suburb Corridor Population: 25,349
County: Canadian
Average Household Income: $87,729
Zipcode: 73099
Primary Corridor Zipcode(s): 73099
Zipcodes in proximity::73064, 73097, 73127, 73128, 73169, 73173, 73179, , ,
ADDITIONAL INFO
Primary Retail: The Outlet Shoppes, The Market at Czech Hall, Walmart Supercenter, Super Target
Primary School District(s): Yukon Public Schools, Banner Public Schools
Primary Entertainment: AMC Theaters Yukon
Primary Healthcare: Integris Canadian Valley
AUDIENCE
Daily Traffic Count: 66,600
DEC (Daily Effective Circulation) *: 40,709
GRP (Suburb / Corridor) *: 161
GRP (DMA) *: Yukon
Weekly Impressions: 284,965
4-Week Impressions: 1,139,859
Monthly Impressions: 1,221,278
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
PRODUCT
Product Type: Digital Size: 14×48
Product Advantages: Change Content as frequently as desired, day part, loop multiple designs products & services.
Illumination: Yes
Spots per Loop: 1 of 8
Dwell Time: 8 Seconds
Frequencies per 24-Hour Period: 1350
Kilpatrick & I-40 
Daily Traffic – 66,600
14×48 – Digital
