LOCATION
Sign Number: OKC-13 S
Corridor: Nichols Hills
Intersection: I-44 & I-235
Driving Directions: East side of Hwy 77/ Broadway Extension, .3 miles North of I-44
Latitude / Longitude: 35°32’2.65″N , 97°30’48.00″W
Google Maps Latitude / Longitude: 35.5340694 , -97.5133333
Side of Highway: East
Facing: South
Direction of Traffic: North bound traffic
Read: Right Hand Read
CORRIDOR
DMA: Oklahoma City
Avg Daily Traffic Count (source): ODOT: Hwy 77 = 106,500 + I-44 = 86,300
Primary Suburb Corridor Population: 93,181
County: Oklahoma
Average Household Income: $79,080
Zipcode: 73118
Primary Corridor Zipcode(s): 73112, 73116, 73118, 73120
Zipcodes in proximity::73103, 73106, 73107, 73111, 73117, 73121, 73003, 73007, 73012, 73013, 73025, 73034, 73105, 73114, 73131, 73132, 73141, 73151, 73162, ,
ADDITIONAL INFO
Primary Retail: Nichols Hills Plaza, The Triangle at Classen Curve, Walmart Supercenter, Sam’s Club, Super Target
Primary School District(s): Oklahoma City Public Schools
Primary Entertainment: Oklahoma City Golf and Country Club
Primary Healthcare: Integris Baptist Hospital, McBride Orthopedic Hospital
AUDIENCE
Daily Traffic Count: 192,800
DEC (Daily Effective Circulation) *: 117,849
GRP (Suburb / Corridor) *: 126
GRP (DMA) *: Nichols Hills
Weekly Impressions: 824,943
4-Week Impressions: 3,299,772
Monthly Impressions: 3,535,470
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
PRODUCT
Product Type: Digital Size: 14×48
Product Advantages: Change Content as frequently as desired, day part, loop multiple designs products & services.
Illumination: Yes
Spots per Loop: 1 of 8
Dwell Time: 8 Seconds
Frequencies per 24-Hour Period: 1350
I-44 & I-235 
Daily Traffic – 192,800
14×48 – Digital
