LOCATION
Sign Number: W-61 W
Corridor: Midtown Tulsa
Intersection: 41st & I-44
Driving Directions: North side of I-44, 1 mile west of Hwy 51
Latitude / Longitude: 36° 6’13.45″N , 95°54’41.66″W
Google Maps Latitude / Longitude: 36.1037775 , -95.9116527
Side of Highway: North
Facing: West
Direction of Traffic: East bound traffic
Read: Left Hand Read
CORRIDOR
DMA: Tulsa
Avg Daily Traffic Count (source): ODOT: I-44 = 101,600
Primary Suburb Corridor Population: 74,410
County: Tulsa
Average Household Income: $91,230
Zipcode: 74135
Primary Corridor Zipcode(s): 74104, 74105, 74114, 74135
Zipcodes in proximity::74145, , , ,
ADDITIONAL INFO
Primary Retail: Utica Square, Promenade Mall, Brookside Shopping District, Cherry Street District
Primary School District(s): Tulsa Public Schools, Cascia Hall, Monte Cassino, Bishop Kelley
Primary Entertainment: Philbrook Museum of Art, LaFortune Park, The Gathering Place, AMC Movie Theatre, Safari Joes H2O Waterpark
Primary Healthcare: Saint Francis Hospital, Ascension St. John Hospital, Hillcrest Hospital
AUDIENCE
Daily Traffic Count: 101,600
DEC (Daily Effective Circulation) *: 165,608
GRP (Suburb / Corridor) *: 223
GRP (DMA) *: Midtown Tulsa
Weekly Impressions: 1,159,256
4-Week Impressions: 4,637,024
Monthly Impressions: 4,968,240
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
PRODUCT
Product Type: Bulletin Size: 14×48
Product Advantages: The Motion commands consumer attention. Human nature leaves consumers looking for the next message. Strategically located, so all 3 flips can be viewed by the average motorists for an always-on audience reach
Illumination: Yes
Spots per Loop: 1 of 3
Dwell Time: 8 Seconds
Frequencies per 24-Hour Period: 3600
41st & I-44 
Daily Traffic – 101,600
14×48 – Bulletin
