LOCATION
Sign Number: OKC-17 S
Corridor: North OKC
Intersection: I-44/Kilpatrick & I-35
Driving Directions: West side of I-35, .75 miles South of I-44
Latitude / Longitude: 35°35’29.20″N , 97°26’9.75″W
Google Maps Latitude / Longitude: 35.5914444 , -97.4360417
Side of Highway: West
Facing: South
Direction of Traffic: North bound traffic
Read: Left Hand Read
CORRIDOR
DMA: Oklahoma City
Avg Daily Traffic Count (source): ODOT: I-35 = 84,000
Primary Suburb Corridor Population: 61,893
County: Oklahoma
Average Household Income: $105,275
Zipcode: 73111
Primary Corridor Zipcode(s): 73105, 73114, 73131, 73132, 73141, 73151, 73162
Zipcodes in proximity::73003, 73007, 73012, 73013, 73025, 73034, , , ,
ADDITIONAL INFO
Primary Retail: Penn Square Mall, Quail Springs Mall, Nichols Hills Plaza, The Triangle at Classen Curve, Rockwell Plaza, Costco
Primary School District(s): Oklahoma City Public Schools, Putnam Public Schools
Primary Entertainment: Frontier City Six Flags Amusement Park, Oklahoma City Zoo, Remington Park, Science Museum Oklahoma, National Cowboy & Heritage Hall of Fame
Primary Healthcare: Integris Baptist, Mercy Hospital, St Anthony
AUDIENCE
Daily Traffic Count: 84,000
DEC (Daily Effective Circulation) *: 136,920
GRP (Suburb / Corridor) *: 221
GRP (DMA) *: North OKC
Weekly Impressions: 958,440
4-Week Impressions: 3,833,760
Monthly Impressions: 4,107,600
* Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.
* Gross Rating Points (GRP) are the total number of in-market impressions delivered by an Out of Home (OOH) or outdoor billboard campaign schedule expressed as a percentage of a market population and is a measure of advertising impact.
PRODUCT
Product Type: Bulletin Size: 14×48
Product Advantages: Always On – Reach 100% of the daily audience with creative that can be extended outside of the box.
Illumination: Yes
Spots per Loop: 1 of 8
Dwell Time: 8 Seconds
Frequencies per 24-Hour Period: 1350
I-44/Kilpatrick & I-35 
Daily Traffic – 84,000
14×48 – Bulletin
